Arguably, quality is one of the most important measures of the work we do as web practitioners. The problem is nobody seems to know what "design quality" means — or at least we can't seem to agree on exactly what it is and why it matters, making it difficult to measure much less aim for. In this session we'll explore together what design quality should mean, how to prioritize design quality with peers, stakeholders, and executives, and ultimately how to achieve it despite headwinds, confusion, and lack of prioritization for all things "design quality."
